Youth is in your genes. Reactivate it.
Discover the skin you were born to have.
Visibly rejuvenated skin in just 7 days.
Vibrant with youth, skin looks as lit from within - breathtakingly radiant. Its youthful quality returns: cushiony soft and velvety to the touch.
Skin's tone is astonishingly even; its texture dramatically refined.
At the very origin of your skin's youth: your genes. By expressing themselves, the genes produce specific proteins, that can be found on the skin's surface.
These proteins are the skin's signature of youth. With age, their presence diminishes. Today, for every woman, Lancôme changes the face of skincare with the first Youth Activating Concentrate GÉNIFIQUE. Now, revive gene's activity and stimulate the production of youth proteins.